Blog

spin

Taking the “Spin” Out of Public Relations

Up front, I need to point out that I am not thin skinned about words used to define public relations. You know them as "flack," "spinmeister", "media guru", etc. But to the extent that those…

Use Your Senses For Strong Communications

Use Your Senses For Strong Communications

How do maximize your effectiveness in communications? By expanding your appeal through the senses. No, this is not a pheromone commercial. But, it is a time-tested way to help get messages through the sea of…

How To Cover Your ARS

How To Cover Your ARS

In crisis communications, I am frequently asked to create ways to strategically communicate in tough times when they have been exposed because a mistake of some sort. Interestingly, the strategies employed often fall under the…

Eat the Elephant One Bite at a Time

Eat the Elephant One Bite at a Time

Iyanla Vanzant, the hot New York Times bestseller recently said in an ABC Good Morning America Interview, “Don’t try to eat the elephant all at once. Eat the elephant one bite at a time, and…

grassroots

Spring Campaign Analogies: Grassroots & Grasstops

We’re all familiar with the concept of Grassroots campaigns in public relations. Recently, I also heard about a “grasstops” campaign, which is analogous to what I have referred to often in this column as opinion…