From early work at the Department of Human Services and national work with clients like Grant Medical Center in Columbus, Ohio, Dick Dyer has evolved an understanding of health care issues and how to move audiences toward health care goals. At DHS, Dick managed the Bureaus of Health, Medical Services and Elderly (all under different names today). He handled the first case of teenage AIDS in Maine, the Chernobyl incident, and the release of Maine Parent magazine.
With the development of his opinion leader research methodology, he successfully guided Grant Medical Center toward better customer satisfaction ratings, helped Midcoast Medical successfully move to Cooks Corner in Brunswick, and recently helped a Maine dentist understand his brand new patient base and establish communications and office management goals. With work for more than half of Maine’s hospitals, the Maine Hospital Association, the Maine Osteopathic Association, and Delta Ambulance, Dyer Associates is uniquely positioned to help health oriented organizations understand their constituencies and move them toward mutual goals.
Arts & Education
Most public relations projects are based in some sort of educational goal of removing barriers or creating affinities. As a communications instructor at the high school, college, and business or entrepreneurial levels, Dick Dyer has utilized his teaching skills to create educational campaigns for the Maine Biological Research Coalition, Maine Arts Commission, the H2O for ME citizens’ initiative, and the Waterville Opera House. This work focused first on research to obtain an understanding of where the target audiences were in terms of understanding, then designing effective communications strategy to move them forward.
A large part of Dyer Associates’ work has evolved from the early work at the Department of Conservation. In the forest products arena, Dick Dyer likes to say he has worked on everything from the stump to the roll wrapper. As such, he understands Maine’s ecology and the issues inherent with a state that prides itself on environmental health. He has worked for entities often criticized for their lack of environmental friendliness—like the paper companies and the waste management industry—helping them to manage their business with better sensitivity to environmental issues. Working with Champion International (which was later sold to International Paper) helped them win two national environmental awards for forestland management.
Dyer Associates’ location within a few miles of the capitol helps because most of the issues managed in the above areas eventually manifest in some way in the Government offices and executive/legislative debates. For most of his career, Dick has worked with State Government to effect policy change toward the mutual benefit of all Maine citizens.
Some of Our Clients Include:
- Alba-Technic LLC
- Central Maine Power Company
- Dayton-Hudson Corporation
- Delta Ambulance
- Grant Medical Center
- Liberty Mutual Insurance Company
- Maine Arts Commission
- Maine Council of Self-Insurers
- Maine Department of Education
- Maine Hospital Association
- Maine Department of Conservation
- Maine Department of Human Services
- Maine Fish and Wildlife Department
- Most of Maine’s hospitals
- Maine paper companies and major forestland owners
- Maine Osteopathic Association and individual osteopaths
- Maine Science and Technology Foundation
- Mix Maine Media
- U.S. Department of Agriculture, Forest Service
- U.S. Department of the Interior, Fish and Wildlife
- Waste Management Inc.
- Waterville Creates!
- Waterville Opera House
- Several educational systems including, Maranacook, Gardiner, South Portland, Waterville, and Portsmouth, NH
Some of Our Pro-bono Clients Have Included:
- University of Maine, Augusta
- Very Special Arts Maine